Operating system
A small site, a hard gate, a long compounding loop.
Ranking is a lagging result. The work you can control is: which pages exist, whether they can be indexed, whether they answer a real job, and whether a person still stands between a draft and the live web.
- Pick a niche and stay there. This studio is for B2B SaaS and professional services. That constraint is the strategy.
- Make the site crawlable. HTTPS, sitemap, robots, unique titles, one H1, internal links. See the indexation checklist.
- Give every URL one job. Service pages sell a package. Journal pages teach. If two pages could swap titles, merge them. Internal linking rules.
- Write from briefs, not from a word count. Briefs first, drafts second, publish only after a human pass.
- Measure conversations, not vibes. Search Console queries, form starts, and a short rank list. Not “we grew traffic 400%” with no pipeline attached.