What we build first
- Use-case and persona pages tied to actual deals
- Integration and migration URLs with constraints, not logos
- Fair comparison pages your sales team can send
- A short journal cluster that answers objections
Niche
Your buyers search for integrations, migrations, security, and “will this survive procurement.” Those queries deserve durable pages. A blog that explains “what is MRR” does not.
Start with SaaS SEO vs B2C, then the sprint and retainer.